Web Design & Development
Developed Self’s architecture for the Wordpress migration specifically with the following features:
DFP lazy load integration for each page
Editor modules which integrated drag and drop and dynamic modules
- Infinite load on page using Ajax.
- Analytical tools like Omniture and Comsure for monitoring.
- Fully responsive site
- Custom Native Ad integration through DFP
- Led a team of offshore developers to redesign the Self (2014) website and migrate from an outdated custom content
Management system (CMS) to a new WordPress driven solution. This resulted in
A 65% decrease in time to publish for the editorial team
An increase from 4.3 to 5 minutes average time spent on the Self site
An increase in ad viewability for Self site from 55% to 67% based off of the newly created UX