Web Design & Development
Developed Self’s architecture for the Wordpress migration specifically with the following features:
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DFP lazy load integration for each page
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Editor modules which integrated drag and drop and dynamic modules
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Infinite load on page using Ajax.
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Analytical tools like Omniture and Comsure for monitoring.
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Fully responsive site
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Custom Native Ad integration through DFP
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Led a team of offshore developers to redesign the Self (2014) website and migrate from an outdated custom content
Management system (CMS) to a new WordPress driven solution. This resulted in
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A 65% decrease in time to publish for the editorial team
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An increase from 4.3 to 5 minutes average time spent on the Self site
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An increase in ad viewability for Self site from 55% to 67% based off of the newly created UX